The Baby Gear Game Plan

The Stress-Free Way to Plan Your Perfect Baby Registry

  • We'll match you with your own personal baby gear guide

  • Get step-by-step help choosing the right gear for your lifestyle

  • Receive tailored product recommendations from our trusted experts

  • Feel supported through every step of your registry journey.

  • Enjoy peace of mind knowing you have the perfect registry

The Baby Gear Game Plan has been carefully crafted to meet the needs of first time parents. If you are expecting a baby, but not your first, try our Baby Registry Consultancy Service.

Why building a baby registry feels so overwhelming

⚠️ Endless options make it hard to know what's truly essential

⚠️ Conflicting advice from friends, family and the internet

⚠️ Hours spent researching products, only to second-guess your choices

⚠️ Worrying you'll regret not getting the right gear for your family

Stress-Free Registry Curation from Designer Parents Who Get It

Registry Advice from Real Parents

As designers and parents who have been through the baby registry process firsthand, we know exactly how overwhelming it can feel. We've experienced the late night research spirals, decision fatigue, and post-registry regrets. That's why we've poured our knowledge into creating a better registry experience for you.

Curated Recommendations

No two families are exactly alike, and your registry shouldn't be either. We take the time to understand your specific lifestyle, parenting philosophy, and aesthetic preferences. Then, we thoughtfully curate recommendations tailored to you, so you can feel confident your registry reflects your unique needs and style.

More Time to Nest and Rest

You have enough on your plate preparing for a new baby. Let us lighten your load by taking the registry research and planning off your hands. Our efficient process means you can have a registry you love without sacrificing precious time and energy. Spend your days focusing on what really matters - your growing family.

We understand how overwhelming preparing for a new arrival can be. That's why we're here - to make building your perfect registry stress-free and simple.

Let us guide you, so you can focus on what really matters - your growing family.

How it works.

Share your wishlist.

Complete a simple survey to tell us about your needs and preferences.

Enjoy personalized planning.

Receive your customized registry, perfectly tailored to your lifestyle and budget.

Receive ongoing support.

Personalized guidance and expert baby gear advice through the third trimester.

baby crawling while mother looks on

Imagine feeling confident and ready for baby.

Preparing for your new arrival should be a joyful experience, not a stressful one. You want to ensure you have all the right gear for your baby, but the endless options and conflicting advice can be overwhelming.


We believe that new parents shouldn't have to spend countless hours researching baby products. The current world of baby gear is confusing and stressful, but it doesn't have to be.


Introducing the

Baby Gear Game Plan- your stress-free solution to building the perfect registry.


Here's how it works:
As designers and moms, we combine our expertise in design thinking with our firsthand knowledge of baby gear to create a tailored registry experience.


Step 1: Getting to Know You


Complete our simple survey to share your unique needs, preferences, and lifestyle. We'll then schedule a kick-off call to discuss your goals and answer any questions you may have.


Step 2: Curating Your Registry


Based on your input, we'll carefully curate a personalized baby registry that reflects your style and meets your specific needs. We'll present our recommendations and make revisions until you're completely satisfied.


Step 3: Creating Your Gear Strategy


We'll provide you with a comprehensive baby gear game plan for your first year. This strategic document outlines how to coordinate your gear for various scenarios, such as childcare, traveling, or spending time at a second home or grandparents' house.


Bonus Resources:

Pre-written listings for reselling big-ticket items. Complimentary car seat safety check.

Diaper Bag Guide and more.

Join the Baby Gear Game Plan today and prepare to welcome your little one with confidence.

Not quite ready, steal my baby "essentials" checklist.

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